VISION

With luxury fashion goods as our main focus, our goal is to be a leader partner company in the luxury fashion goods industry by introducing premium international brands to our Indonesian market.

MISSION

Earning our clients trust is a crucial part of our business and we strive to achieve this by consistently delivering the highest quality of products and maintaining the utmost satisfaction of our clients, not to mention providing an unrivaled personalized shopping experience.

ABOUT US

It all started with our passion for luxury fashion goods in 1988 when we acquired luxury brand BALLY. Opening our store in Plaza Indonesia marked our first milestone, leading to opening another store in Plaza Senayan, including our first interstate store in Surabaya. Bally has been a constant companion to both Plaza Indonesia and Plaza Senayan since the shopping centers opened their doors in 1990 and 1996 respectively.

Acquiring LONGCHAMP Paris in 2002 marked another momentous occasion in our journey as a pioneer of luxury fashion good purveyors. From our first store in Plaza Indonesia, we have grown this brand to a total of four boutiques in the last eighteen years. With malls coming and going we now focus our presence to Jakarta and Surabaya's most reputable and well-established malls: Plaza Indonesia, Plaza Senayan, Pondok Indah Mall 2 and Ciputra World Surabaya.